What Does The Color Blue Mean In Psychology?

Blue is often the color with the most followers, thanks to all the positive qualities it conveys. Here are the most popular meanings of blue, according to psychology.
What does the color blue mean in psychology?

Did you know that colors affect our mental and emotional states? It is true that each color can have many different effects, even conflicting ones. It all depends on the context. In this article, we will discuss the different conditions that the color blue can cause in us, according to psychology.

Sociologist and psychologist Eva Heller, a specialist in color psychology, found that blue is usually many people’s favorite color . It’s hard to find someone who does not like them! This is because we subconsciously tend to associate it with a number of positive qualities, such as trust, loyalty, sympathy, calmness and rationality.

Let’s take a closer look.

What does the color blue mean in psychology?

The color blue is often associated with water (especially the ocean) and the sky. The associations with these elements are what give it a symbolism of calm and peace, especially when the tones are light, such as light blue.

It is also one of the colors that has been most associated with the ability to control. Tolerance, introspection and understanding are qualities that it also tends to transmit.

In turn , it is linked to trust, caring for others, credibility, power, seriousness, creativity, physical energy, cordiality and technological development.

In light of all these positive emotions, many collective entities have borrowed the color blue to convey them. For example, we can mention the following:

  • The uniform of security forces arouses confidence and seriousness.
  • In political campaigns, it inspires authority, credibility and peace.
  • Banks, insurance companies and pharmaceutical companies try to convey safety, trust and care.
  • In marketing, it is meant to influence consumer purchases.

Experts have found that the color blue is ideal for marketing slimming products or for decorating the kitchen, as it helps us feel less hungry and therefore eat less. This is because this color tends to be unusual in foods.

Finally, it has also been associated with negative qualities, such as sadness, melancholy and nostalgia. This may be due to the contrast of warm colors.

According to color psychology, blue is the coldest color and is based on our experiences with low temperatures. The skin acquires a bluish tint under these conditions, and ice and snow are associated with these tones.

A blue-toned image of a man and a woman playing in the snow on top of a ski slope, with a chairlift in the background
The color blue is dominant in cold climates, which is why it is associated with snow and winter.

The importance of the different shades of blue

According to Eva Heller, there are 111 shades of blue. But only 23 varieties of this color have specific psychological perceptions. Here are the most common nuances and meanings that are usually associated with them.

Light blue or sky blue

This tone is associated with feelings of silence, calm, protection and generosity. Lighter shades are usually associated with remembrance, introspection and communication with oneself.

Therefore, it is ideal for promoting states of relaxation and concentration. It is often recommended in bedrooms to combat insomnia.

Dark blue

Dark blue is associated with truth, moderation, stability, order and seriousness. It is very common to use this color in police or security uniforms.

Navy blue

This nuance is usually associated with fidelity, commitment, infinity, that which is sacred and royal. This may be because the night sky, where the gods live, is perceived as navy blue. It was also widely used by pharaohs and virgins.

At the same time, it is also associated with elegance and economic power. Previously, it was very representative of the nobility. It was because it was difficult to manufacture, which made it expensive. Today it is a color that is widely used to make elegant suits.

Navy blue also evokes feelings of calm and relaxation, as it reminds us of the depths of the sea.


This is a color that lies between blue and green, so it conveys the qualities of both. For example, calm and growth. We also associate it with mental clarity, creativity, introspection, balance and emotional control.

So if you want to carry out a creative project, you can decorate the room with this tone. As a result, inspiration and creativity will flow more easily.

Fresh blueberries in a wooden bowl, surrounded by several fresh blueberries
We eat very few blue foods, so we associate them with satiety and the ability to reduce the feeling of hunger.

The color blue in other cultures

It is important to remember that the meaning of the color blue can vary depending on the culture. Remember that the effect it has on us will largely depend on the context.

For example, the Chinese sometimes look down on the color blue because they associate it with pornography. That’s because they often call these movies “blue movies” there. In Belgium, blue is often a color for girls. And in South Korea, they associate color with death, making it the color of mourning for Koreans.

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